A walk-in is a guest who arrives at a hotel without a reservation. While walk-ins can provide additional revenue, they can also present challenges in terms of room availability and pricing.
Here are some key aspects of walk-ins:
- Spontaneity: Walk-ins often represent spontaneous travel decisions, which can make it difficult to predict demand and manage inventory accordingly.
- Last-Minute Demand: Walk-ins typically represent last-minute demand, which revenue managers may capitalize on by charging higher rates.
revenue management activities related to walk-in
- Walk-Up Rate Strategy: Revenue managers can establish a walk-up rate that is higher than the published rates for advance bookings. This allows them to capture additional revenue from last-minute guests.
- Overbooking Strategy: To accommodate potential walk-ins, revenue managers may overbook slightly, anticipating cancellations or no-shows. However, this must be done carefully to avoid turning away guests who have reservations.
By effectively managing walk-ins, revenue managers can maximize revenue potential while ensuring a positive guest experience.